Miyerkules, Marso 5, 2014

Went Beyond Expectations


                A digital production doing an event for journalism students? Not bad at all! Well, technology and dissemination of information now go hand-in-hand, anyway. Thus, the one held by “Go Beyond Studios” last February 28 surely was helpful for PUP Journalism juniors (including the girls of Augenblick). And surprisingly, it wasn’t all about techy stuff after all but a useful guide in being successful in our future careers.

                Jeffrey Fontecha started the talk with what the company does in a nutshell.  With all those apps and games they’ve made, it’s undeniable that they can really make magic happen. Moreover, the audience-favorite probably was the “insta-print”. Oh, many of us got pretty excited on instantly printing our “selfies” (with a corresponding hashtag,  #ilovePUPCOC)posted on instagram. 

They also have prominent clients- Uniliver, Clear, Tang, and Mashable to name a few. Yup, the company is big-time. But can we work there? Ofcourse! Mr. Fontecha explained that we could help on the content by doing write-ups.  Ok, journ students who are currently looking for a job, you know what to do.
 
The next speaker was Melchor Jamero, the COO of the company. He first did a little background of his business and how he met his co-workers. After that, he proceeded to tackle his main topic, #ForwardFriday. It is an online social movement that aims the people to make most out of their days. Furthermore, this campaign invites us to post a dream or a plan every Friday. Well, studies show that the more you express your goal the more chances to achieve it. Thus, being a “#forwardfriday warrior“ surely is a good idea.

In addition, we were thrilled by his activities in which each of them has a corresponding lesson. Yup, Mr. Jamero surely taught us a lot about life and how not to live by mere “simple existence”. We learned the importance of attention and energy and such phrases like “a target you cannot see is a target you cannot hit”, “hindi talaga pwede and pwede na”, “Talangka mentality is for crabs”, and the one that struck me the most “You’ve been programmed since birth. But you have the power to escape, reboot and write your script”. Oh yes, let’s go beyond mediocrity.

The last speaker was Oddy Miranda who tackled about SEO. Through our online journalism subject, we already had a background on SEOs and how it’s useful on websites. Nonetheless, we still learned more about it, thanks to Mr. Miranda. He also introduced us to such terms most of us weren’t aware of like  Google Adwords, metadata, algorithm, indexing and web spiders. He had so many interesting topics, our low-quality facilities almost weren’t able to cope up with him.

All in all, the event was awesome! In such a short period of time, we learned a lot which were way beyond the lessons we had in school. Thus, I do hope this is just the first of so many events that Go Beyond Studios make in our University.
                                                                                              --Christine Joanne Reyes

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